Privacy Policy

Last Updated: October 15, 2023

At Dunelm Online Shop, we believe that creating your perfect home sanctuary extends beyond our quality products to include the protection of your personal information. This Privacy Policy outlines how we collect, use, and safeguard your data when you visit our website or make a purchase from us.

1. Information We Collect

To provide you with our refined home essentials and a seamless shopping experience, we collect the following information:

• Personal Identifiers: Name, email address, shipping address, and phone number when you create an account or place an order.
• Payment Information: Credit/debit card details (processed securely through our payment partners), PayPal account information. Please note we do not store your full payment details on our servers.
• Purchase History: Products you’ve viewed, added to cart, or purchased, helping us understand your preferences for bedding, bathroom accessories, and home decor.
• Technical Data: IP address, browser type, device information, and pages visited to optimize your browsing experience.
• Communication Records: Correspondence with our customer service team regarding payment inquiries or product questions.

2. How We Use Your Information

Your information helps us create the tranquil and secure shopping environment you deserve:

• Process your orders for our luxurious bedding, bathroom accessories, and home decor items
• Provide personalized recommendations based on your browsing and purchase history
• Communicate order confirmations, shipping updates, and respond to your inquiries
• Enhance our website functionality and product offerings
• Prevent fraudulent transactions and ensure payment security
• Send carefully curated marketing communications (only with your consent)

3. Data Sharing and Disclosure

We treat your personal information with the same care we apply to our premium home products:

• Service Providers: We share necessary information with trusted partners who assist with payment processing (Visa, MasterCard, JCB, PayPal), shipping, and website operations under strict confidentiality agreements.
• Legal Compliance: We may disclose information when required by law or to protect our rights, customers, or business.
• Business Transfers: In the event of a merger or acquisition, customer information may be transferred to the new owners.
• We never sell your personal information to third parties for marketing purposes.

4. Data Storage and Security

Your trust is the foundation of our relationship, which is why we’ve implemented robust security measures:

• Advanced encryption technology protects your data during transmission
• Secure servers with limited access protect your stored information
• We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy
• As we serve customers globally, your data may be processed and stored in various locations, always with adequate protection
• We never store your complete payment information on our servers

5. Your Rights and Choices

You have control over your personal information, including the right to:

• Access, update, or correct your personal information
• Request deletion of your personal data, subject to legal obligations
• Opt-out of marketing communications at any time
• Restrict or object to certain processing activities
• Request a copy of your personal data in a portable format
• Withdraw consent where processing is based on consent

To exercise these rights, please contact us using the information below.

6. Cookies and Tracking Technologies

Like the careful arrangement of cushions and curtains in your home, we use cookies to enhance your browsing experience:

• Essential Cookies: Required for basic site functionality, such as adding items to your cart
• Analytical Cookies: Help us understand how visitors interact with our website
• Preference Cookies: Remember your settings and preferences
• Marketing Cookies: Used to deliver relevant advertisements (with your consent)

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect your shopping experience.

7. International Data Transfers

As we serve discerning homeowners worldwide (excluding select remote areas in Asia and a few other locations), your information may be transferred to and processed in countries outside your residence. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable laws.

8. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately.

9. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. The updated version will be posted on our website with the revised effective date.

10. Contact Us

At Dunelm Online Shop, we believe every detail matters—from the quality of our 100% cotton bedding to the security of your personal information. Thank you for trusting us to help make every moment at home more comfortable, beautiful, and uniquely yours.